

该室内空间位于玛丝菲尔集团深圳园区核心的玛丝菲尔展厅,由扎哈·哈迪德建筑事务所设计,占地2900平方米,其设计灵感源自集团旗下九大独特品牌所体现的丰富纺织品、经典设计和精准剪裁的精髓。
Located at the heart of Marisfrolg Fashion Group’s Shenzhen campus, the 2,900 sq. m Marisfrolg Showroom interiors by Zaha Hadid Architects (ZHA) are informed by the rich textiles, timeless design and precision tailoring embodied within the group’s nine unique labels.
▼室内概览,overview of the indoor space ©朱雨蒙
玛丝菲尔集团成立于1993年,已在全国100个城市开设了400多家门店,并与全球创新设计师合作,推出体现最高品质与精湛工艺的系列作品。
Founded in 1993, Marisfrolg Fashion Group has grown to over 400 stores in 100 cities, collaborating with innovative designers from around the world on collections that showcase the group’s unwavering commitment to the highest quality and craftsmanship.
▼室内概览,overview of the indoor space ©朱雨蒙
展厅功能多样,包括主旗舰店、用于临时展览和活动的快闪店、展示家居装饰和家具的家居馆、咖啡厅及户外庭院。扎哈·哈迪德事务所的设计充分传递了玛丝菲尔旗下品牌的独特精神。
▼模型,model ©ZHA
Featuring the main flagship store, a pop-up store for temporary exhibitions and events, a homeware gallery for décor and furniture, as well as a café and an outdoor courtyard, ZHA’s interiors convey the ethos of Marisfrolg’s unique labels.
▼展示衣物,gallery for décor ©朱雨蒙
▼试衣间,fitting room ©朱雨蒙
展厅的设计呼应了总部原有的“蝶翼”结构,以统一的动态建筑语言为基础,每个品牌的独特元素营造出不同的空间体验,彰显其个性化特质。
Echoing the headquarters’ original ‘butterfly-wing’ structure, ZHA’s showroom design embodies a unifying architectural language of dynamism, with distinct elements unique to each label creating a different spatial experience to reflect their individuality.
▼呼应了总部原有的“蝶翼”结构,
echoing the headquarters’ original ‘butterfly-wing’ structure ©朱雨蒙
展厅通过再生材料的巧妙运用,成为一个材质丰富的艺术画廊。地面采用回收的碎玻璃、石英、砂石等材料制成,而隔墙则使用玻璃纤维增强石膏(GRG)铸造,模具通过熔化和再加工的方式循环利用。
Crafted in recycled aggregates, the Marisfrolg Showroom becomes a material-rich gallery for the group. Its floors incorporate recycled crushed glass, quartz, sand, and stone, while its partition walls have been cast in glass reinforced gypsum (GRG) and fabricated from wax moulds that are recycled simply by melting and remilling the wax.
▼隔墙则使用玻璃纤维增强石膏(GRG)铸造,
partition walls have been cast in glass reinforced gypsum (GRG) ©朱雨蒙
展厅内的家具和展示设施也由扎哈·哈迪德事务所设计,使用了多种回收材料,如玻璃、塑料、纸张、织物、木材和陶瓷等,每件作品都专为展现和呼应玛丝菲尔品牌及其产品而设计。
The showroom’s ZHA-designed furniture and displays are composed in a variety different recycled materials including glass, plastics, paper, fabrics, wood, and ceramics, each specifically designed to reflect and complement Marisfrolg’s labels and products.
▼展示细部,display detail ©朱雨蒙
▼主空间平面,main space floor plan ©ZHA
▼主空间剖面,main space section ©ZHA
▼零售区平面&剖面,retail zone plan & section ©ZHA
▼VIP试衣间平面&剖面,VIP fitting room plan & section ©ZHA