HARMAY西安小寨店以空间诠释话梅对文化在地性的尊重-灵感家CREATOR-用创意点亮生活

HARMAY西安小寨店以空间诠释话梅对文化在地性的尊重

刚刚

古与今的对话是此次设计的核心，提取‘箭楼’、‘角楼’、“宇墙”等传统古建筑制式为引导，结合具有工业造型感的金属陈列货架，将空间打造成具有話梅品牌独审美的新零售场景

项目落成于古城西安，一个具有着厚重的历史印记的城市。设计围绕着这所城市最为鲜明的城市符号“城墙”就此展开。古与今的对话是此次设计的核心，提取‘箭楼’、‘角楼’、“宇墙”等传统古建筑制式为引导，结合具有工业造型感的金属陈列货架，将空间打造成具有話梅品牌独特审美的新零售场景，以空间诠释话梅对文化在地性的尊重。

In response to the invitation of HARMAY, nihilii studio took the unique cultural imprint of the ancient capital of the thirteen dynasties as the design inspiration in Xiaozhai, Xi’an, Shaanxi Province, and took the distinctive “city wall” in the city as the entry point to extract the ‘arrow tower’ and ‘corner tower’ , “Yuqiang” and other traditional ancient architectural systems as the guide, combined with industrial-style decoration, insert HARMAY-style metal displays into the space, integrate the unique warehousing and retail culture into it, and create a unique aesthetic retail scene of HARMAY.

▼项目概览，overall of the project © Dirk Weiblen

室外部分，外立面以黑色铝板和Low-E玻璃组成鳞片状模块来打造出一种工业背景下的秩序感，同时也为室内提供充足的自然采光；室内部分，将回收的老青砖，陶土砖，玻璃砖作为主要材质，把不同特质的砖体设计整合。

▼分析图，analysis diagram ©上海无亿艺术设计工作室

The facade of the store is made of black aluminum plates and Low-E glass to form a scale-like module to provide sufficient natural light for the interior; the interior partitions follow the unique warehouse-style retail characteristics of HARMAY. Asymmetrical steel plate stairs are used between two floors to create visual disparity, and a spatial visual retrospective is made at the end of the extension of the stairs, which echoes the design of the turret in the ancient city wall and makes consumers feel more comfortable. The visual focus returns to the dazzling array of goods on the first floor. In terms of materials, recycled old blue bricks, clay bricks, glass bricks, etc. are selected as the main materials, and the brick body designs with different characteristics are integrated.

▼强烈的工业氛围与秩序感，strong industrial atmosphere and sense of order © Dirk Weiblen

▼回收的老青砖，陶土砖，玻璃砖组成的砖体设计，the brick body with recycled old blue bricks, clay bricks, glass bricks © Dirk Weiblen

▼砖体细部，details of the brick body © Dirk Weiblen

▼底层展陈区，display area on the ground floor © Dirk Weiblen

▼新旧材质的结合，combination of old and new materials © Dirk Weiblen

▼底层楼梯入口，entrance of the staircase © Dirk Weiblen

同时在砌筑形式上进行深化处理，上下二层之间使用了不对称钢板楼梯营造出空间上的错层感，并在楼梯延伸的终点处做了一处空间上的视觉回溯，在呼应古城墙中角楼的设计的同时使消费者的视觉重点回到一层琳琅满目的货品当中。在整个空间当中为消费者营造出一种全新的购物体验。

At the same time, deepen the design in the form of masonry to create a rich and interesting indoor retail space. In addition to paying attention to the functional needs of retail stores, the project also increases the exploration of the locality of urban culture where the stores are located.

▼呼应古城墙中角楼的设计，
the design in the form of masonry © Dirk Weiblen

▼弧线的应用营造出与底层不同的氛围，the application of arcs creates a different atmosphere from the ground floor © Dirk Weiblen

▼货架细部，details of the retail place © Dirk Weiblen

▼金属陈列货架与回收的古青砖形成对比，the metal display shelves are contrasted with recycled ancient blue bricks © Dirk Weiblen

▼青砖砌筑形式上进行深化处理，
re-construction form of blue brick © Dirk Weiblen

▼空间上的视觉回溯，visual backtracking in space © Dirk Weiblen

项目在关注零售店的功能需求外，增加了对于店铺落地城市文化在地性的探索。希望能在零售空间的基础上，延展成一处能引起人们对所在城市产生共鸣的场所。

Interpret HARMAY’s respect for local culture. It is hoped that on the basis of the retail space, it can be extended into a place that can resonate with the city where people are located.

▼楼梯，staircase © Dirk Weiblen