肖像摄影的本质是什么？这是鼎极摄影在过去十一年从未停止思考的。因为她专注，因为她追求顶级。在北京、上海、杭州积淀了7家风格各异的专业肖像摄影机构之后，鼎极提出了一个设想来创办她的第8家：一个不以盈利为导向的、仅探讨肖像艺术的空间。

What is the essence of portrait photography? This has been a constant pondering for Dingji Photography over the past eleven years. With a focus on excellence and a pursuit of the highest standards, Dingji has established seven distinct professional portrait photography institutions in Beijing, Shanghai, and Hangzhou. Now, Dingji presents a new concept for its eighth establishment: a non-profit, dedicated space solely for exploring the art of portraiture.

▼空间概览，Overall view © Simon

“听完鼎极创始人这个设想，作为一个去过很多艺术空间的人，我顿时有点感动。要知道在充满内卷和疫情的不确定里（筹划时），它还在执拗”讨论艺术”——这个看似远离商业却能真正将肖像摄影出品极致化的做法——这是可贵的。”方夏设计的罗振华表示。然而客单价却到了其品牌常规店的5-10倍，还被广受喜爱。

“After hearing this concept from the founder of Dingji, as someone who has visited numerous art spaces, I was immediately moved. In a time filled with competition and uncertainty due to the pandemic (during the planning phase), Dingji persists in stubbornly ‘discussing art’—a practice that seems detached from commercial interests yet truly elevates the production of portrait photography to its utmost perfection. This is commendable,” expressed Luo Zhenhua from WIT Design. However, the average customer expenditure is five to ten times higher than that of Dingji’s regular stores, and yet it continues to be widely loved.

▼入口处，Entrance © Simon

01 空间/“云”时代的肖像管家
“The Portrait Steward in the Era of Cloud Computing”

然而，艺术真的离我们很远吗？众所周知，我国的很多产品的硬件都与西方顶级品牌无异，但售价却仍有距离。也许还差了到位的艺术与设计的理解。说回肖像摄影，在与鼎极人接触的几年时光里，从未有半秒觉得它只是一个普通影楼，鼎极的艺术也绝不是曲高和寡。它一直在默默地为大家提供一种经得起挑剔的摄影服务，且不断把肖像艺术极致化。

However, is art really so distant from us? It is well known that many of our country’s products have hardware that is on par with top Western brands, yet there is still a gap in terms of pricing. Perhaps what is lacking is a thorough understanding of art and design. Speaking of portrait photography, during the years of my interaction with Dingji, I have never for a moment considered it to be just an ordinary photo studio. Dingji’s artistry is far from being exclusive to a select few. It has consistently and silently provided a photography service that withstands scrutiny, constantly pushing the boundaries of portrait art to its utmost perfection.

▼肖像展示空间，Portrait display space © Simon

▼艺术化的空间，Art space © Simon

展厅长廊里呈现的是一片机械美学的景象，仿佛在千分之一秒的机械快门声中，为客人定格，为客人捕捉，然后实时处理并上传下载。鼎极的艺术输出不是十六世纪文艺复兴时期烛光里的肖像油画，也不是十九世纪相机的慢慢成像，而是在一片银色的、金属质感的未来主义里，不受技术限制的捕捉、储存与在线管理——永不褪色、永不丢失。

Within the exhibition hall’s corridors, a scene of mechanical aesthetics unfolds. It seems as if, in the fraction of a second captured by the mechanical shutter sound, guests are frozen and captured, while being processed and uploaded in real-time. Dingji’s artistic output is not akin to the portrait oil paintings of the 16th-century Renaissance, nor the slow development of images by cameras in the 19th century. Instead, it exists within a futuristic realm of silver and metallic textures, where capturing, storing, and online management are unrestricted by technology—never fading, never lost.

▼空间设计模拟机械快门，Design inspired by mechanical aesthetics unfolds  © Simon

这第8家，寰亚艺术空间提供给客户一个未来的场景：在“云”数据时代下，为客人拍照的同时还做客人的肖像管家。作为艺术肖像管家的鼎极，在展馆里还提供了超大互动装置，充分展现强大的后台技术。

This eighth establishment, the Huanya Art Space, offers customers a glimpse into the future—a scenario where, in the era of cloud data, they not only serve as photographers for the guests but also act as their portrait stewards. As the artistic portrait stewards, Dingji also provides large-scale interactive installations within the exhibition hall, showcasing the power of their advanced backend technologies.

▼装置互动屏，Interactive Installation Screen © Simon

如果有一家“天堂的影楼”，大概率地也是曲面的。展厅是曲面的——建筑大师安东尼奥·高迪说“直线属于人类，曲线才属于上帝”。

展厅里会定期举行影展，冀望通过展览内促鼎极的自身进化。其次，艺术廊道由机械快门的造型分隔成段，每段记录一个鼎极拍摄的故事和场景。

If there were a “Heavenly Photo Studio,” it would most likely be curved in design. The exhibition hall is curved in design—Architect Antoni Gaudí once said, “Straight lines belong to man, while curved lines belong to God.”

The exhibition hall will host regular photography exhibitions, with the aim of fostering the self-evolution of Dingji through the showcased works. Additionally, the art corridor is divided into sections by the shape of mechanical shutters, with each section documenting a story and scene captured by Dingji’s photography.

▼定期影展，Regular photography exhibitions © Simon

02 价值/品牌的自主蜕变
Brand’s Autonomous Transformation

肖像顾问+艺术探索+对未来影像的致敬——回归至商业空间本身，疫情后项目多频次获得客群，并达成其常规店客单价5-10倍，无论在商业或品牌维度都产生质变。

这是一次现代影像空间对未来的观察和探讨，借由设计直观地抵达，并得到了积极响应。肖像摄影是服务体系下的肖像顾问+艺术探索+对未来影像的致敬。

Portrait Consultant + Art Exploration + Homage to Future Imaging——Returning to the commercial space itself, after the pandemic, the project has gained a significant number of customers, achieving an average customer expenditure that is 5-10 times higher than that of its regular stores. This transformation has brought about a qualitative change in both the business and brand dimensions.

This is a contemporary imaging space that observes and explores the future, reaching people through intuitive design and receiving positive responses. Portrait photography is a combination of a portrait consultant, art exploration, and homage to future imaging within a service-oriented system.

▼艺术品展陈，Art exhibit © Simon

03 本质
Essence

“记得有一个鼎极人的故事特别的打动我：有一位客人想拍日出下的自己，而当这位客人早上 6 点准时赶到户外拍摄地时，鼎极的商务团队热情洋溢地递来茶水，化妆团队早已准备好所有设施在户外等候着，拍摄团队的老师、机器、设备、灯光都早已调试就位，客人还有日出的阳光一起融化了。”

“There was a touching story about a Dingji staff member that really moved me: A customer wanted to have their portrait taken during sunrise. When the customer arrived at the outdoor shooting location promptly at 6 a.m., the enthusiastic Dingji business team offered them tea, and the makeup team had already prepared all the necessary facilities outdoors. The photography team’s instructor, equipment, devices, and lighting were all perfectly set up in advance. The customer’s experience was further enhanced as they melted into the moment, accompanied by the warm rays of the rising sun.”

▼婚纱展区，Wedding dress exhibition area © Simon

回归至商业空间本身，疫情后项目多频次获得客群。那一刻，接待客人的不是某一位睡眼惺忪的独立摄影师，而是整套成熟的商业团队，系统地追求艺术成果。最终，一套属于个人高定的、有时代张力的艺术肖像，产出。

Returning to the commercial space itself, the project has consistently attracted a significant number of customers after the pandemic. At that moment, it wasn’t just a groggy independent photographer welcoming the guests, but rather an entire professional business team working together systematically to pursue artistic outcomes. In the end, a series of personalized, custom-made artistic portraits with a sense of contemporary tension are produced.

▼化妆准备间，Dressing room © Simon

项目名称：鼎极摄影-寰亚艺术空间
业主信息：鼎极摄影
项目地点：中国·北京
项目面积：1500㎡
室内设计：WIT方夏设计
设计团队：罗振华 牛倩璇 陶睿 赵公普 张艳丽 田昌鑫 陈文懿
照明设计：TS Lighting
互动设计：乐趣理论
项目摄影：Simon
文案策划：NARJEELING那几岭
项目策划：楽品牌策略机构